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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Higher Education Forum - The Journey to Commitment: Driving Success in Your Student Recruitment

Jeff Allen (Executive in Residence, Ohio University College of Business)

Nate Riggs (Founder, NR Media)

Yeva Roberts (MarTech Industry Evangelist, PFL)

Tim Brunicardi (Executive Director of Marketing, Hocking College)

Logan Cox (Student, Ohio University)

Devin Daley (Student, Ohio University)

Kristin Kawecki (Student, Ohio University)

Kali Knudsen (Student, Ohio University)

Jennifer Vance (Student, Ohio University)

Location: Room 20

Date: Friday, September 6

Time: 10:00am - 3:00pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

Colleges and universities around the world are vying for new students as the competition for graduating seniors continues to heat up. How do you “cut through the clutter” to find and engage the perfect student and get them to commit? This Forum will explore marketing concepts and best practices with leading experts from the higher education industry and interact directly with students to learn about their journey to commitment.

10:00-11:00am Session: Meet Your Target Market – Student Panel Discussion

  • Logan Cox, Junior, Ohio University
  • Devin Daley, Junior, Ohio University
  • Kali Knudson, Sophomore, Ohio University
  • Kristen Kawecki, Senior, Ohio University
  • Jennifer Vance, Senior Ohio University

Two years ago, they were in your sights. You updated your content, emailed their parents, targeted them on Facebook, and sent them tons of direct mail…but your message missed the mark. In this panel discussion you’ll be interacting directly with your target audience, learning what their journey looked like as they made their final selection, what they read and watch online, how they want their content delivered and what makes them engage.

11:00am - 12:00pm Session: Machine Learning and Content - SNHU's Journey Towards Buying Cycle Alignment

  • Tim Cerato, Southern New Hampshire University
SNHU has experienced nearly a decade of continuous and rapid growth. As we look ahead towards our 2023 vision of supporting 300k+ learners, we find ourselves looking for new ways to humanize at scale. One of the ways we're accomplishing this is by SNHU-Centric content to student-centric content, with a little help from Machine Learning.

12:00-1:00pm Lunch


Session: Best Practices Case Study: Student Recruitment

  • Tim Brunicardi, Executive Director of Marketing, PR, Community Relations, Hocking College
  • Nate Riggs, Founder, NR Media

After six years of declining enrollment, Hocking College decided that it needed to change direction. Defining and implementing a content marketing strategy made all the difference! The solution included a new content and web strategy, implementing marketing and sales automation tools, and an advertising program to drive results.

After the launch in April 2017, the results speak for themselves:

  • The website has seen more than 1,762,000 page views.
  • Student retention increased from 6% in 2016 to 67% percent in 2017.
  • Social media advertising campaigns for new programs and scholarships generated enough student leads to exceed enrollment goals.
  • Advertising for a new Scholarship generated 70 students, which exceeded the goal of 35 students to break even.
  • Advertising for new programs accounted for more than 100 students.
  • Hocking College ranks in the top ten search results for more than 130 keywords.
  • Hocking College’s executive staff now has the ability to track Enrollment performance by employee through the HubSpot Reporting tool.
  • Hocking College now has complete visibility to how the student is interacting with the Enrollment team’s emails and more.

2:00-3:00pm Session: Discovering Student Voices: Utilizing Personalization Across the Relationship Lifecycle

  • Yeva Roberts, MarTech Industry Evangelist

We celebrate companies like Amazon, Spotify and Netflix because they excel at using data to personalize our experience. They are training us as consumers to be able to curate the content we want to see when we want to see it. In a consumer driven society, faced with increasingly diverse and tech-savvy audience, universities are drawing on expertise from marketers across all sectors to find ways to listen and respond to student content needs at the individual level. One size does not fit all, anymore.

This session will show you how listening to student voices, aka “signals”, makes content personalization at scale possible across the entire relationship lifecycle.

Key Takeaways:

  • What ‘Personalization At Scale’ is, and how it can address competitive challenges.
  • How to use CRM and Marketing Automation to listen for student signals and respond to preferences across the student journey.
  • How to blend data across all departments to make the individual engagement feel more personal for students.