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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Higher Education Forum - The Journey to Commitment: Driving Success in Your Student Recruitment

Jeff Allen (Executive in Residence, Ohio University College of Business)

Date: Friday, September 6

Time: 10:00am - 3:00pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

Colleges and universities around the world are vying for new students as the competition for graduating seniors continues to heat up. How do you “cut through the clutter” to find and engage the perfect student and get them to commit? This Forum will explore marketing concepts and best practices with leading experts from the higher education industry and interact directly with students to learn about their journey to commitment.

10:00-11:00am Session: Meet Your Target Market – Student Panel Discussion

Two years ago, they were in your sights. You updated your content, emailed their parents, targeted them on Facebook, and sent them tons of direct mail…but your message missed the mark. In this panel discussion you’ll be interacting directly with your target audience, learning what their journey looked like as they made their final selection, what they read and watch online, how they want their content delivered and what makes them engage.

11:00am - 12:00pm Session: Best Practices Case Study: Student Recruitment

  • Josh Grippi, Vice President of Enrollment, Defiance University
  • Joe Petrucci, Entrepreneur, Strategic Marketer

12:00-1:00pm Lunch

1:00-2:00pm Session: Best Practices Case Study: Student Recruitment

  • Tim Brunicardi, Executive Director of Marketing, PR, Community Relations, Hocking College
  • Nate Riggs, Founder, NR Media

2:00-3:00pm Session: Interactive Round Table: What’s Working Well in Other Industries

  • Yeva Roberts, MarTech Industry Evangelist
  • Carlos Hidalgo, Entrepreneur & Founder, VisumCx
  • Nate Riggs, Entrepreneur & Founder, NR Media