View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Jeff Allen (Executive in Residence, Ohio University College of Business)
Nate Riggs (Founder, NR Media)
Yeva Roberts (MarTech Industry Evangelist, PFL)
Tim Brunicardi (Executive Director of Marketing, Hocking College)
Logan Cox (Student, Ohio University)
Devin Daley (Student, Ohio University)
Kristin Kawecki (Student, Ohio University)
Kali Knudsen (Student, Ohio University)
Jennifer Vance (Student, Ohio University)
Location: Room 20
Date: Friday, September 6
Time: 10:00am - 3:00pm
Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Forum
Audience Level: All
Vault Recording: TBD
Audience Level: All
Colleges and universities around the world are vying for new students as the competition for graduating seniors continues to heat up. How do you “cut through the clutter” to find and engage the perfect student and get them to commit? This Forum will explore marketing concepts and best practices with leading experts from the higher education industry and interact directly with students to learn about their journey to commitment.
10:00-11:00am Session: Meet Your Target Market – Student Panel Discussion
Two years ago, they were in your sights. You updated your content, emailed their parents, targeted them on Facebook, and sent them tons of direct mail…but your message missed the mark. In this panel discussion you’ll be interacting directly with your target audience, learning what their journey looked like as they made their final selection, what they read and watch online, how they want their content delivered and what makes them engage.
11:00am - 12:00pm Session: Machine Learning and Content - SNHU's Journey Towards Buying Cycle Alignment
Session: Best Practices Case Study: Student Recruitment
After six years of declining enrollment, Hocking College decided that it needed to change direction. Defining and implementing a content marketing strategy made all the difference! The solution included a new content and web strategy, implementing marketing and sales automation tools, and an advertising program to drive results.
After the launch in April 2017, the results speak for themselves:
2:00-3:00pm Session: Discovering Student Voices: Utilizing Personalization Across the Relationship Lifecycle
We celebrate companies like Amazon, Spotify and Netflix because they excel at using data to personalize our experience. They are training us as consumers to be able to curate the content we want to see when we want to see it. In a consumer driven society, faced with increasingly diverse and tech-savvy audience, universities are drawing on expertise from marketers across all sectors to find ways to listen and respond to student content needs at the individual level. One size does not fit all, anymore.
This session will show you how listening to student voices, aka “signals”, makes content personalization at scale possible across the entire relationship lifecycle.