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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Higher Education Forum - Actually Using Audience Journeys in Content Planning: Behind the Scenes with OSU Ecampus

Lauren Teague  (Strategist, Convince & Convert)

Ali Duerfeldt  (Assistant Director of Marketing, Oregon State University Ecampus)

Jenny Magic  (Strategist, Convince & Convert)

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Every marketer knows the value of keeping the audience needs at the heart of your strategy, but in practice that can be harder than it should be. Using a proprietary journey map developed by Convince & Convert, Jenny & Lauren show how to determine what audiences need at every step to stay interested and engaged. How do personas and journey maps fit into editorial calendars? This forum is the culmination of a year's work with multiple clients to refine our Airtable base (which we'll share with attendees) into a truly useful tool for planning future content, auditing past content, and conducting gap analyses against strategic plans and audience journey maps. Joining us on stage will be our client Oregon State University Ecampus sharing what it was like to customize this process to their needs.

Takeaway

* Actionable framework for documenting personas and journey maps
* Technology template and training (Airtable)
* Training on how to conduct a content audit and gap analysis
* Case studies and research from across industries and especially higher education



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