Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

'Help, I'm a One-Person Band!' Surviving and Thriving as Your Team's Lone Content Marketer

Beth Elderkin  (Content Marketing Manager, Informa Tech)

Location: Room 30DE

Date: Wednesday, October 23

Time: 11:00 am - 11:40 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Beginner

Stop if you've heard this before: How on earth do you make time for all of that?

Life as the team's sole content marketing professional can be exciting. You have creative freedom, can plan things according to your schedule, and may even get away with telling your manager that riding the children's carousel for the third time is absolutely crucial for your next TikTok video. (No one else, just me?)

But every one of those gifts can also be a curse: I have to write everything? I have to make (and keep) my own schedule? And how on earth do I make time for growing my creative voice when I'm running 5+ social media accounts, blogs, videos, podcasts, and who knows what else?! I already need a nap.

In this session, Beth Elderkin, content marketing manager for the Game Developers Conference (GDC), shares her best tools and practices for navigating life as your team or company's sole content marketer. Topics will include: finding the time, motivation, and support to define your brand's voice (while still keeping it boss-friendly); building a routine and upload schedule that works for you; and how to advocate for content marketing within the overall marketing plan.


  • Shape their brand's voice into something they and their company can be proud of.
  • Prioritize tasks, set manageable schedules, and avoid crunch or burnout.
  • Find space for new ideas, experimentation, and even a bit of weirdness or fun.