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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Help! How to Create Content Marketing That Actually Makes a Difference

Bethany Chambers  (Director of Audience Engagement, North Coast Media)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Why did you get into this business? For many marketers, the answer is "to help others." Too often, though, that personal goal takes a backseat to client or management demands, time constraints and the desire to please too many disparate audiences. This session will look at real-world case studies that demonstrate how you can niche your audience to make money, create cool content AND change the lives of the people you serve.


- Understanding what motivates your customers
- Content ideation and creation as a team process that puts the audience first
- Case studies on how to help: small business owners, young professionals and women in male-dominated industries
- Hands-on brainstorming to get started with "niching your niche"