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Healthcare Masterclass: From Chaos to Consistency: Building a Modular Content Strategy for Healthcare Marketing

Ahava Leibtag  (CEO, Aha Media Group)

Location: Room 9

Date: Monday, September 15

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Healthcare marketers are drowning in content requests—web pages, brochures, social posts, and more. But the real problem isn’t the volume—it’s the approach. Content gets created in silos, locked into specific formats, making it hard to reuse efficiently.
In this hands-on workshop, we’ll challenge the traditional “holder” mindset and introduce a modular “stack” approach to content. Using structured content principles, AI, and automation, you’ll learn how to build scalable, flexible messaging that works across channels.

Expect interactive exercises, real-world examples, and a roadmap to get started—so you can stop reinventing the wheel and start making content work for you.

Takeaway

  • Understand the inefficiencies of the traditional “holder” approach and how modular content solves them.
  • Learn how to structure content for reuse across digital and print channels.
  • Develop a plan to implement a stack-based content strategy in your organization.