Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Healthcare Masterclass: Build a sustainable healthcare content marketing strategy in 2025 and beyond

Ahava Leibtag  (President, Aha Media Group)

Location: Room 28DE

Date: Monday, October 21

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Industry Masterclass: Healthcare

With so many changes to both content marketing and healthcare, a healthcare communications professional is bound to be confused about which way to turn next. AI? Owned vs. earned? Lead gen vs. brand?
In this workshop, we’ll use real-world examples to build you a draft strategy. We’ll focus on:

  • Editorial pillars and quarterly publishing
  • Content reuse and reskinning
  • Email as a superpower
  • Organic vs. paid

We’ll also learn about persuasive language, the best use cases for AI, and most importantly, how to manage up.
This workshop is for those intermediate and advanced practitioners. Come prepared with your draft strategies in place, so you can add in your new learnings and aha moments.

Takeaway

  • How to plan quarterly for one theme to maximize content reuse
  • Communicating wins and iterations to executives
  • Build effective language for your expert and non-expert audiences