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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Headroom Without Head Count: The Best Way to Add Freelancers to Your Content Team

Carmen Hill (Principal Strategist, CHILL Content)

Location: Room 23

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Whether you face a short-term spike or ongoing needs, freelancers can be a valuable addition to a brand or agency content team. Bringing in an extra brain or set of hands makes it possible to increase bandwidth and flexibility without adding head count. It can also provide fresh perspective, and offer skills, knowledge, and expertise that your own team may not have.

But often, freelancers are brought in too late in the game to truly work as part of your team. They’re asked to deliver without insight into the audience and business goals. They’re handed a statement of work without being part of the strategy or brainstorming. Or they’re expected to create on-brand work without clear guidelines on voice, tone, and style.

To be successful, freelancers should be part of the process from the get-go, with a clear set of expectations and guidelines. In this session you will learn how to tap freelancers to support your content team while avoiding common pitfalls.


You’ll come away with answers to some of the biggest questions, including:

  • When does it make the most sense to hire a freelancer?

  • Where should you go to find the right person (or team) for the job?

  • What should you look for when hiring freelancers for your team?

  • What’s the best way to structure an independent contractor engagement?

  • How can you set freelancers (and your team) up for success?

  • What are some of the biggest challenges and risks—and how can you avoid them?