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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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Have You Heard of Ownership Marketing? Well It's Here, and It's Been a Long Time Coming

Jillian Hillard (Director of Ownership Marketing, Electrolux Major Appliances)

Location: Room 20

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Your target consumer bought your product or service. Now what? Brands of the future are answering this question, are you? Today, the consumer experience after purchase is THE game changer and key differentiator for brands to remain relevant and top of mind. We call this Ownership Marketing.


  • Understand what ownership marketing is and why its a natural progression for all of B2C marketing
  • Find out why crafting this story is different from brand marketing
  • Get an outline of how to get started within your organization
  • Learn what the KPIs are and how they will grow revenue for your organization