Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Have You Heard of Ownership Marketing? Well its Here, and its Been a Long Time Coming.

Jillian Hillard (Director of Ownership Marketing, Electrolux Major Appliances)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Your target consumer bought your product or service. Now what? Brands of the future are answering this question, are you? Today, the consumer experience after purchase is THE game changer and key differentiator for brands to remain relevant and top of mind. We call this Ownership Marketing.

Takeaway

- Understand what Ownership Marketing is and why its a natural progression for all of B2C marketing
- Why crafting this story is different from brand marketing
- Outline of how to get started within your organization
- What the KPIs are and how they will grow revenue for your organization