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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Has "Content" Become a Dirty Word?

Ed Breault  (CMO, Aprimo)

Location: Room 25

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro, and the micro levels so your organizations can rethink content operations to better plan, create, manage, and deliver remarkable customer experiences that scale.


  • Evolve your content operations from Reactive, to Proactive to Predictive
  • Rethink the way your teams create, deliver, and manage content for customer experience
  • Implement high-efficiency content reuse strategies that reduce content pollution