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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Has "Content" Become a Dirty Word?

Ed Breault  (CMO, Aprimo)

Location: Room 25

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro, and the micro levels so your organizations can rethink content operations to better plan, create, manage, and deliver remarkable customer experiences that scale.


  • Evolve your content operations from Reactive, to Proactive to Predictive
  • Rethink the way your teams create, deliver, and manage content for customer experience
  • Implement high-efficiency content reuse strategies that reduce content pollution