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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Hands-On Content Marketing Analytics 101 Workshop

Chris Penn  (Co-Founder and Chief Data Scientist, Trust Insights)

Date: Tuesday, September 28

Time: 1:00pm - 3:00pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

In this two-hour HANDS ON workshop, join Chief Data Scientist Christopher Penn and learn the basics of content marketing analytics: what to pay attention to, what systems to use, and how to make decisions from your data. You'll learn:

- How to build a content marketing analytics report in the free Google Data Studio using Google Analytics data
- How to assess what metrics matter and what don't
- How to analyze what content works and what doesn't
- How to find your most valuable content

If you participate fully, by the end of the workshop you'll have a working Google Data Studio dashboard to showcase your content marketing efforts.

### Requirements and Prerequisites

Please note that this is a hands-on workshop. Participants will be expected to bring computational resources like a laptop or tablet with them, and have access to the following software and tools:

- Spreadsheet software like Google Sheets or Microsoft Excel
- Web analytics software like Google Analytics
- Visualization software like Google Data Studio or Tableau Software

Basic familiarity with these software packages is required (how to login, how to start a new document, general knowledge of what buttons perform what functions, general knowledge of what different charts and graphs do).

### Recommended Level

This workshop is recommended for beginners in analytics. If you are already familiar with tactics like time decay, attribution modeling, and regression analysis, this workshop is too basic for you and you will likely not benefit from it.