Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Hack Your MarTech Stack: Mastering Efficient Content Marketing with Innovative Tools and Simplified Workflows

Mike Lacey  (VP of Brand and Product Marketing, Canto)

Location: Room 30AB

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Intermediate

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Every content marketer is trying to do more with less. The demand for your content is higher than ever before (because it's amazing), and you're looking for the best way to produce more content with limited resources. With the pace of content creation and consumption getting faster, how can you produce more quality content while continuing to grow and meet your goals? Content marketers are feeling the pressure. It can be stressful, but it doesn't have to be. Alleviating your stress all starts with optimizing your MarTech stack.

It's time to take a deep breath and imagine a world where your content lifecycle is completely in sync with your technology and workflows working together in beautiful harmony. You'll gain the ever-elusive knowledge on how to drive marketing success, create more content, and not feel so overwhelmed as you scale your marketing programs. And that's without adding more resources! We've got the way you can do it all with what you have and some small changes that will have a massive impact on your marketing efforts.

Takeaway

  • Bring harmony to your MarTech stack, ensuring you have the right technology in place to help you at every stage of the content lifecycle
  • Work smarter, not harder with efficient workflows that help you not only create more quality content, but get it approved and to market faster
  • Get more bang for your content buck by learning the best ways to reuse existing content that will increase your content ROI and help you meet your marketing goals