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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Guys, Gals, and Non-Binary Pals! Don't Inadvertently Exclude Your Trans and Non-Binary Audience.

Ruth Carter  (Evil Genius, Carter Law Firm)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The world has approximately the same number of green-eyed people as it does non-binary people (meaning people who are not male or female). While a company would never purposely exclude its green-eyed audience, they often inadvertently make their transgender and non-binary audience feel excluded, like they don't exist. Let's look at these unintentional mistakes and simple ways companies can be more inclusive with examples of how some companies are going above and beyond to include the trans and/or non-binary experiences in their marketing efforts.

Takeaway

  • How marketers and companies are inadvertently excluding their transgender and/or non-binary audiences,
  • Tactics marketers and companies can employee to be more inclusive of trans and non-binary people, particularly in regards to word choices,
  • Examples of how companies are going above and beyond to make trans and non-binary people feel seen and included, and
  • Access to a non-binary person throughout and after the conference to ask all your potential inappropriate or improperly phrased questions. (As long as you're coming from a place of curiosity and respect, I will not be offended by any question.)



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