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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Ruth Carter (Evil Genius, Carter Law Firm)
Location: Room 4
Date: Thursday, September 30
Time: 2:00pm - 2:30pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The world has approximately the same number of green-eyed people as it does non-binary people (meaning people who are not male or female). While a company would never purposely exclude its green-eyed audience, they often inadvertently make their transgender and non-binary audience feel excluded, like they don't exist. Let's look at these unintentional mistakes and simple ways companies can be more inclusive with examples of how some companies are going above and beyond to include the trans and/or non-binary experiences in their marketing efforts.