Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Growth, Opportunities & Spending! 2020 Content Council/ANA Content Marketing Research

Jacqueline Loch  (EVP Customer Innovation, SJC Content/The Content Council)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

What matters to CMOs and what keeps marketers up at night? How are marketers spending on content marketing, on what channels and what are they looking for? Presenting the findings from the recent 2020 Content Council/ANA Content Marketing Research Study.


  • Key trends in content marketing spending
  • An understanding of how marketers value their content marketing programs and what they're looking for from agency
  • Content marketing strategy and spend forecasts and growth opportunities