Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Growing Agencies: How Are We Managing it All?

Melissa Harrison (CEO, Allee Creative, LLC)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Let's have some real conversations as agency executives about how to manage expectations for growth. Whether it be with ever-changing staff, with clients or with general operations. How do you know when to expand? How are you dealing with HR issues and staff recognition? How about agency overhead or capital endeavors? As the owner of a small agency, there's a lot I'd love to do, a lot I have to do and a lot that I've done that could help others as they work to grow their agencies. From pricing models to hiring the right staff and business development. This session aims to have a conversation about all the "other" things agency execs need to take care of and tips for managing it all between client work and billable hours.


It's a big topic, so while we'll have candid conversations about the trials and tribulations of running and agency, some of the top learnings that participants can walk away with will include:

• Additional streams of revenue: Retainer-based, project-based and additional ideas for bringing revenue to support agency growth
• Staffing models, workforce statistics and how to set up/deal with executive needs with limited budgets and/or resources
• Business development: who's in charge and how can we be better?
• General tools, tips and tricks: From HR platforms to internal "party planning" committees, what are things that agencies are doing/can be doing to attract top talent and retain amazing clients?