Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Welcome to the Dance of Client-Agency Communications

Melissa Harrison (CEO, Allee Creative, LLC)

Date: Wednesday, September 4

Time: 11:20am - 12:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

While we may want to look at our clients through rose-colored glasses, in reality, we know that's not always the case. From clients who pivot without notice, who take weeks to respond, or who feel their way is always *best* agencies can struggle to find that great balance of communication and great content work. Let's get real about working with clients, what agencies can set up as best practices and ultimately, when it might be time to let go (gasp! fire!) a client and start fresh. Bring your questions; it's getting real.

Takeaway

  1. How to avoid never-ending content review cycles with effective SOWs and clearly outlined processes
  2. What you can put together in way of an agency promise to set client/agency communication expectations from day 1
  3. What to do in situations of "hounding" clients who are not readily available and do not provide timeline feedback or communication
  4. How to understand when it's time to part ways; and how to do it effectively without damaging reputations
  5. How agencies can help clients measure the performance of the content they create and pivot to a different channel or approach if something’s not working.