ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Grow organic 1000% with Product Led SEO

Eli Schwartz  (Growth Advisor, Eli Schwartz)

Date: Thursday, September 30

Time: 12:00pm - 12:30pm

Pass Type: Virtual Pass - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

SEO shouldn't be just about doing keyword research, writing content, and optimizing pages. Anyone with a credit card and access to a keyword research tool can do that and it will be a race where the winner has the most budget. However, if you develop a suite of content that is targeted at users instead of search engines you will unlock the formula for exponential organic growth. Using a hybrid of user data and search engine best practices you will craft a content offering that drives revenue instead of just search engine visibility. This content will be the competitive moat that differentiates you from the competition and puts you ahead of the pack. This session will teach you how to do create this ideal content offering and present case studies of companies that have used these methods to drive over 1000% in revenue growth.


  • What are the real KPI's anyone should use when measuring SEO efforts
  • How to identify the ideal SEO strategy that will lead to 1000% growth
  • Ideas for SEO strategies that will immediately put you on a path for growth
  • Tips and processes for implementing strategic SEO efforts
  • A framework for identifying and driving long term sustainable SEO