Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Great examples and lessons from the creators of evergreen content - part II

Carlijn Postma  (Author, speaker and founder of The Post, agency for content marketing, The Post)

Location: Room 4

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

What if one of the speakers of CMWorld has been able to send a message back in time from 2027. A message on how audiences behave in the future and how marketers can focus on a sustainable marketing strategy, instead of creating single-used, disposable content campaign after campaign? Seems impossible? On the contrary! In storytelling nothing is impossible. Last year Carlijn surprised the audience with a brilliantly produced short film. Her film, 'What if, creating single-used, disposable content were a crime', tells the story of Mark Connor. A marketing strategist that is being interrogated for his actions by the investigator of the fictional Bureau of Audience Concerns. Through this film that was set in the future, viewers were inspired to think about their content. And how they could start investing in a sustainable marketing strategy. And now she is back with the examples and lessons learned by marketers that already have started to create evergreen content. A live presentation on stage with short (recorded) Q&A's with marketers that have taken action on creating evergreen content.

Watch a session preview here.


You'll get inspired by great examples of evergreen content
You'll get do's and don'ts from marketers that have gone down that road already
You'll get practical tips and tricks to start your own sustainable marketing strategy