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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Carlijn Postma (Author, speaker and founder of The Post, agency for content marketing, The Post)
Date: Thursday, September 15
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
What if one of the speakers of CMWorld has been able to send a message back in time from 2027. A message on how audiences behave in the future and how marketers can focus on a sustainable marketing strategy, instead of creating single-used, disposable content campaign after campaign? Seems impossible? On the contrary! In storytelling nothing is impossible. Last year Carlijn surprised the audience with a brilliantly produced short film. Her film, 'What if, creating single-used, disposable content were a crime', tells the story of Mark Connor. A marketing strategist that is being interrogated for his actions by the investigator of the fictional Bureau of Audience Concerns. Through this film that was set in the future, viewers were inspired to think about their content. And how they could start investing in a sustainable marketing strategy. And now she is back with the examples and lessons learned by marketers that already have started to create evergreen content. A live presentation on stage with short (recorded) Q&A's with marketers that have taken action on creating evergreen content.
You'll get inspired by great examples of evergreen content
You'll get do's and don'ts from marketers that have gone down that road already
You'll get practical tips and tricks to start your own sustainable marketing strategy