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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Maximize the Value of Your Google Analytics

Andy Crestodina (Principal, Strategic Director, Orbit Media)

Date: Tuesday, September 3

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Are you getting the most from your analytics? Is analytics even set up properly? And which of your marketing activities have the most impact?

In this three-hour workshop, Andy will show you how to maximize the value of your analytics. This is a beginner through intermediate level workshop designed to go beyond the basic reports, into the deeper analysis where the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.

Takeaway

  • Proper setup of Google Analytics: The Starter Checklist.
  • A simple introduction to Google Tag Manager.
  • Quick insights in the main reports.
  • Using segments, filters, and secondary dimensions.
  • How to collaborate in analytics: Share insights and take action!