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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions

Andy Crestodina  (Principal, Strategic Director, Orbit Media)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Are you getting the most from your Analytics? Is Analytics even set up properly? And which of your marketing activities have the most impact?

In this three hour workshop, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.

  • Proper setup of Google Analytics: The Starter Checklist
  • A simple introduction to Google Tag Manager
  • Quick insights in the main reports
  • Using segments, filters and secondary dimensions
  • How to collaborate in Analytics: share insights and take action!


You’re a few hours away from finding the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics.



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