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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Chris Cheetham-West (Founder & President, LR Training)
Location: Room 5
Date: Thursday, September 15
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Google will soon retire Universal Analytics and replace it with Google Analytics 4. So, get to know the platform now so you can be ready for the transition.
Unfortunately, marketers who are not ready for this change will no longer be able to benchmark their website performance because your GA3 data does not transfer to GA4. Also, GA4 is vastly different from GA3, so it’s important to understand what’s changed and what to do about it.
The good news is that you still have time to prepare for this transition.
You will learn:
• The differences between GA4 and GA3
• How to prepare for a successful migration
• What mistakes to avoid
• How to make better decisions with your data going forward
You will walk away with actionable steps to take towards a successful migration and learn how to make your data work for your business.
