Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Google Analytics 4 and the Future of Data

Chris Cheetham-West  (Founder & President, LR Training)

Location: Room 5

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Google will soon retire Universal Analytics and replace it with Google Analytics 4. So, get to know the platform now so you can be ready for the transition.
Unfortunately, marketers who are not ready for this change will no longer be able to benchmark their website performance because your GA3 data does not transfer to GA4. Also, GA4 is vastly different from GA3, so it’s important to understand what’s changed and what to do about it.
The good news is that you still have time to prepare for this transition.

Takeaway

You will learn:
• The differences between GA4 and GA3
• How to prepare for a successful migration
• What mistakes to avoid
• How to make better decisions with your data going forward

You will walk away with actionable steps to take towards a successful migration and learn how to make your data work for your business.



FOLLOW CONTENT MARKETING WORLD ON SOCIAL