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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Goodbye Silos: How to Build Brand and Engagement with a Strategic Content and Thought Leadership Program

Jennifer Hovelsrud  (Staff VP, Enterprise Content Marketing, Elevance Health)

James Mastro  (Director of Enterprise Content Marketing, Elevance Health)

Location: Grand Ballroom C

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Masters of Content

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Developing an audience focused content program that delivers engagement is one thing. Developing many of them, simultaneously, across content teams in a way that you build brand is another. Learn how Elevance Health (largest licensee of Blue Cross Blue Shield plans) took a number of siloed content efforts and brands and pulled them together under one purpose-driven content and thought leadership program that is delivering industry leading results a month after launch. In this session, we’ll discuss the strategy, tools, and approach we took to ensure greater connection across the organization.