SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Jennifer Hovelsrud (Staff VP, Enterprise Content Marketing, Elevance Health)
James Mastro (Director of Enterprise Content Marketing, Elevance Health)
Location: Grand Ballroom C
Date: Wednesday, September 14
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Masters of Content
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Developing an audience focused content program that delivers engagement is one thing. Developing many of them, simultaneously, across content teams in a way that you build brand is another. Learn how Elevance Health (largest licensee of Blue Cross Blue Shield plans) took a number of siloed content efforts and brands and pulled them together under one purpose-driven content and thought leadership program that is delivering industry leading results a month after launch. In this session, we’ll discuss the strategy, tools, and approach we took to ensure greater connection across the organization.
