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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Go Big or Go Home: To Drive Long-Term Growth in 2021, You Must Reinvent your ABM and Content Marketing Programs

Randy Brasche  (VP of Marketing, Folloze)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

Over the past few years, every B2B vendor has pinned its growth prospects on Account-Based Marketing strategies. Yet, in our new digital-only reality, most ABM programs have failed to dynamically adapt and engage today's B2B buyer and drive long-term growth. As sales and marketing teams plan for growth in 2021, they must rethink their organizational structure, programs, content strategies, and tech stack.


  • Harness intent-data and dynamic content to create context-rich experiences that engage your specific buyer personas.
  • Offer guided selling programs to ensure that sellers win more deals through timely recommendations, personalized content, and customer insights.
  • Reorganize marketing and revenue teams to drive deeper account-engagement and revenue outcomes across the customer journey.