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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Global Purpose: Content’s Role – Time for more purpose!

Jacqueline Loch  (EVP Customer Innovation, SJC Content/The Content Council)

Andrew Seibert  (Managing Partner, Imprint)

Martin MacConnol  (Executive Chairman, Wardour)

Munni Trivedi  (Managing Director, Indigo Premedia, Co-founder, Magenta Communications Consultancy)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

With the world gripped by a health and economic crisis, marketers need to show heart and empathy like never before. Three agency leaders from London, New York and Mumbai, moderated from Toronto, give a global perspective on how the global pandemic is shifting the centre of gravity for marketing in their regions. They explain how content marketing is brilliantly placed to drive brand loyalty in a post-Covid world.


  • Examples of best (and worst!) practice from across the world
  • An understanding of the impact of social purpose on content marketing
  • Tips to make your next content marketing campaign ring true in a post-Covid world