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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Getting to Marketing and Sales Alignment: Using Content to Drive Demand

Peg Miller (SVP Marketing, Agility Recovery)

Location: Hope Ballroom A-C

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Imagine a day where sales and marketing work together to drive demand as a highly functioning team. Instead of getting beat up for not driving enough demand, your sales team will thank you for driving warm leads that convert. Learn how to integrate your content strategy with your entire demand creation channel, from the top of the funnel through to post-sale onboarding and expansion.

Takeaway


  • How to involve sales in your content development strategy

  • How to turn your sales team into your biggest advocates and one of your best distribution channels

  • Top secrets to using content to drive demand

  • Do's and don’ts for marketing and sales alignment