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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Getting Real on Social Media: The Risks and Rewards of Truly Human Content

Amber Naslund  (Principal Consultant, Content Solutions, LinkedIn)

Date: Thursday, September 30

Time: 11:15am - 11:45am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The entire world of social media and content marketing preaches "be human". But what does that actually *mean* for us as content creators and members of the digital marketing community?

Balancing your personal and professional self online is hard. What do you share? What do you edit out? How do you find that approachable, empathetic tone that people seem to want without tarnishing your personal brand? What are the risks and what are the upsides?

We'll explore all that and more in this relatable, fun, and evocative session.


  • How to find your personal content archetype
  • The 3 key questions to ask yourself before you publish
  • Stopping the "who do you think you are" dead in its tracks
  • Handling haters, trolls, and criticism