Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Wally Koval (Founder, @AccidentallyWesAnderson)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Social Media
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Let’s go on a journey: from passion project (@AccidentallyWesAnderson on Instagram) to successful business venture with a dedicated community & multiple revenue streams, including a book authorized by Wes Anderson. What started on Instagram expanded to online, print, & in person in large part to communication being rooted in trust & transparency. But what happens when the world falls into a volcano? How does that communication change? Is there a "right" thing to say? What does adapting and changing strategy do to your message?
*How to evolve with your community through unexpected times
*How to gain and nurture the trust of a community on Instagram and beyond
*How UGC isn’t always the same, and how you engage your community at a higher level
*Why it’s important to really listen to your audience and elicit participation to drive WOM growth & earned media opps
*What staying true to your message while navigating current events could mean for your community
*How to measure risk vs reward in being real, direct, and on time with your audience
