NOW AVAILABLE
ON DEMAND
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Get in y’all, we’re going content auditing
Jacqueline Baxter (Director, Content Design and Strategy, Sitecore)
Location: Innovation Stage (Expo Hall)
Date: Tuesday, October 22
Time: 3:00 pm - 3:40 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
Audience Level: Beginner
A content audit is like a 12 hour road trip; no one will agree how to get there, you'll all be doing the same thing for hours on end, weird things will crop up to threaten the timeline, you'll almost certainly run out of snacks, and everyone will be SO GLAD to reach the destination they'll forget that you have to do the whole thing again much sooner than anyone would like.
Sitecore’s comprehensive content audit provided a rock-solid foundation on which to build our rebrand. We’ll talk about the pages we deleted, the data we dove into, the content we refreshed, and the friends we made along the way.
Takeaway
- Tips and tricks for getting a large group of brilliant, opinionated people aligned to one ambitious goal
- How to incorporate all your expensive data without losing the plot
- Mistakes we made so you don’t have to
- The unsung heroes on your team that make it all possible