Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Future-Proofing Content: Why Your AI Search Strategy Can't Wait

Julie Hochheiser Ilkovich  (Managing Partner, Masthead)

Location: Innovation Stage (Expo Hall)

Date: Wednesday, October 23

Time: 3:00 pm - 3:40 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Intermediate

As AI continues to reshape the digital landscape, businesses must rethink their content and search strategies to remain competitive and visible. In this session, Julie Hochheiser Ilkovich, the co-founder of Masthead will explore why developing and documenting an AI-driven content strategy is no longer optional, but critical for maintaining organic search visibility, staying ahead of competitors, and capturing new growth opportunities. Learn how AI is altering user search behavior, shifting the way content is discovered and consumed, and why organizations that adapt early will lead the way in thought leadership, engagement, and search ranking. Plus, discover ways you are putting your current content at risk by not creating an AI search strategy.

Takeaway

  • Discover how and why your current content is at risk.
  • Learn how organic visibility is changing and how those changes should shift your content marketing strategy.
  • Understand realistic ways to execute content optimizations and other search strategies.
  • Ways to message the importance of an AI search strategy to your priority stakeholders.