Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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(FULL) Deep Dive Workshop: Document Your Content Strategy

Michael Brenner  (VP, Content, Workday)

Location: Room 30DE

Date: Monday, October 21

Time: 1:15 pm - 4:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Deep Dive Workshop: Content Strategy

Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and budget to execute a content marketing strategy today?

In this workshop, leading marketing expert, Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage, and convert new buyers.


This workshop is currently FULL.

Takeaway

  • Understand the core components of a content marketing strategy
  • Implement each of these for your business to document an effective content marketing strategy
  • Define key metrics to measure the success of your content marketing programs
  • Walk away with a documented content marketing roadmap specific to your business