Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Emily Baker (AVP B2B Content Marketing, General Motors Financial)
Brian Hale (Senior Comms Manager, General Motors Financial)
Scooter Hendon (Comms Manager, General Motors Financial)
Location: Illumination Stage
Date: Wednesday, October 23
Time: 11:00 am - 11:40 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy
Vault Recording: TBD
Audience Level: Intermediate
GM Financial is a subsidiary of General Motors offering vehicle financing to customers through GM franchise dealers. Our Content Marketing team supports the B2B side of the brand working with dealers and our internal sales team to finance and sell cars and build customer loyalty and retention. First, we defined our B2B voice. Then, we defined how we flex that voice across a dozen internal and external channels using a sliding personality scale adaptable for our audience and goals. We'll show you how we defined our voice (it's not that complicated) and share with the audience some tips and tools for flexing within (instead of on) your brand.