NOW AVAILABLE
ON DEMAND
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
From Vision to Velocity: Adobe's Secret to Crafting Compelling Narratives at Scale
Geena St. Andrew (Content Marketing Specialist, Global Content Strategy, Adobe)
Lena Dibble (‪Senior Manager, Global Content Strategy, Adobe)
Location: Room 30DE
Date: Wednesday, October 23
Time: 11:50 am - 12:30 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Vault Recording: TBD
Audience Level: Intermediate
Content creators are challenged with creating a high volume of content while keeping it engaging and high quality. Adobe's Digital Experience Cloud Content Strategy team created a set of narrative frameworks to streamline early stages of content creation, allowing strategists to focus on creative thinking and adding unique institutional knowledge while maintaining strong story structures.
Narrative frameworks have allowed the team to reuse existing content to quickly and efficiently create new pieces and meet target audience's demand for content. And as we all consider how to incorporate AI into our content supply chains, narrative frameworks have proven to be a useful steppingstone to generate prompts that ensure consistent, high-quality stories. In this session, hear directly from the minds behind the narrative frameworks system, what success looks like, and see a live demo that will teach you tools to bring back to your own content creation teams. At the end of the session attendees will be able to:
1) Identify several benefits of using narrative frameworks as a strategy to support speed and volume of content creation
2) Understand how to use narrative frameworks to speed development of content outlines and ensure quality
3) Understand how AI can be used to complement and facilitate use of narrative frameworks
P.S. This was written with narrative frameworks principles!
Takeaway
- Learn how an enterprise content strategy team created a system to accelerate content development within a complex content supply chain
- Explore how to deliver compelling stories and stand out in a sea of mediocre content
- Understand the value of creating narrative frameworks that are resilient in the face of changing marketing strategies and can adapt with new technologies
- Observe a step-by-step demonstration of the narrative frameworks that you can bring back to your team to accelerate content production