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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Louisa Smythe (Director of Marketing Operations, VidMob)
Ancy Dow (Sr. Product Marketing Manager, Airtable)
Location: Grand Ballroom C
Date: Thursday, September 15
Time: 2:20 pm - 2:50 pm
Track : Content Planning/Operations
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
As Marketing is increasingly accountable for revenue outcomes, it’s never been more crucial to connect the dots between personas, accounts, solutions, assets, and results across channels – as that’s at the heart of proving impact. More and more, teams are challenged to go beyond measuring content vanity metrics (e.g. impressions, downloads) and instead report on true strategic outcomes (e.g. opportunities within key buying groups, revenue). Despite the amount of data and tools at our fingertips, the volume of data actually clouds insights and prevents teams from working smarter, not harder. By mitigating data silos across your Marketing organization, teams can reduce internal conflict and start proving content ROI.
In this session, we’ll cover practical tips for defining and rolling out a content engagement system of record across your Marketing team to facilitate efficient planning, delivery, and measurement of amazing content experiences at scale.
