Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

From Tortillas to Rosin: How a Burrito Hub & Violin Bow Maker 'String' Together Niche Content Success

Haley Collins  (Director of Operations, GPO)

Gabe Wateski-Hansen  (Digital Marketing Manager, Nesnah Ventures)

Location: Room 31AB

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Beginner

What should you serve with tacos? How is horse hair harvested? No, we aren't promising a macabre content feast. We're highlighting two search queries where niche brands are beating out beast brands with household names by using a strategy we've dubbed, "topic adjacency." Learn how niche blog content strategies differ from enterprise blog content strategies with examples from a 3-restaurant burrito chain, 56-year-old violin bow company, and 1,200-location auto repair shop, and how you can mix the right topical flavors with SEO finesse to serve up content success, too.


  • Learn how niche and enterprise content strategies differ, and what each sized brand can pull from the other
  • Learn how to identify topic and keyphrase opportunities where your niche brand can beat out a big kahuna in search results
  • Walk away with a downloadable chart for ideating the tastiest adjacent topics when you're back in the office