Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Haley Collins (Director of Operations, GPO)
Gabe Wateski-Hansen (Digital Marketing Manager, Nesnah Ventures)
Location: Innovation Stage (Expo Hall)
Date: Wednesday, October 23
Time: 10:10 am - 10:50 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: SEO/Search
Vault Recording: TBD
Audience Level: Beginner
What should you serve with tacos? How is horse hair harvested? No, we aren't promising a macabre content feast. We're highlighting two search queries where niche brands are beating out beast brands with household names by using a strategy we've dubbed, "topic adjacency." Learn how niche blog content strategies differ from enterprise blog content strategies with examples from a 3-restaurant burrito chain, 56-year-old violin bow company, and 1,200-location auto repair shop, and how you can mix the right topical flavors with SEO finesse to serve up content success, too.