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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

From Keyphrases to Content: The SEO Workshop for Hands-on Marketers

Andy Crestodina  (Co-Founder/Chief Marketing Officer, Orbit Media Solutions, Inc.)

Location: Room 1

Date: Tuesday, September 28

Time: 1:00pm - 3:00pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Pick your battles carefully. The battles you can fight and win. In search, this is called keyphrase research. And it’s step zero in SEO.


Do it well, you’re set up for success. Do it badly, nothing can help you. You are... doomed.


This workshop is a hands-on approach to keyphrases and everything that goes with them:

  • How to research keywords and understand visitor intent

  • Evaluating competition and keyphrase difficulty

  • Creating the content that indicates it relevance and wins for the phrase


We’ll share examples, good and bad, of keyphrase performance in the real world. Having researched thousands of phrases over 20+ years, we’re sharing our most effective approaches. Improve this skill and you’ll be forever more prepared to write and rank well for the rest of your marketing career.



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