ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Andy Crestodina (Co-Founder/Chief Marketing Officer, Orbit Media Solutions, Inc.)
Location: Room 1
Date: Tuesday, September 28
Time: 1:00pm - 3:00pm
Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!
Session Type: Workshop
Audience Level: All
Vault Recording: TBD
Audience Level: All
Pick your battles carefully. The battles you can fight and win. In search, this is called keyphrase research. And it’s step zero in SEO.
Do it well, you’re set up for success. Do it badly, nothing can help you. You are... doomed.
This workshop is a hands-on approach to keyphrases and everything that goes with them:
How to research keywords and understand visitor intent
Evaluating competition and keyphrase difficulty
Creating the content that indicates it relevance and wins for the phrase
We’ll share examples, good and bad, of keyphrase performance in the real world. Having researched thousands of phrases over 20+ years, we’re sharing our most effective approaches. Improve this skill and you’ll be forever more prepared to write and rank well for the rest of your marketing career.