View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.
Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!
Andy Crestodina (Co-Founder/Chief Marketing Officer, Orbit Media Solutions, Inc.)
Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!
Session Type: Workshop
Audience Level: All
Vault Recording: TBD
Audience Level: All
Pick your battles carefully. The battles you can fight and win. In search, this is called keyphrase research. And it’s step zero in SEO.
Do it well, you’re set up for success. Do it badly, nothing can help you. You are... doomed.
This workshop is a hands-on approach to keyphrases and everything that goes with them:
How to research keywords and understand visitor intent
Evaluating competition and keyphrase difficulty
Creating the content that indicates it relevance and wins for the phrase
We’ll share examples, good and bad, of keyphrase performance in the real world. Having researched thousands of phrases over 20+ years, we’re sharing our most effective approaches. Improve this skill and you’ll be forever more prepared to write and rank well for the rest of your marketing career.
