View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
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Michele Linn (Co-founder and head of strategy, Mantis Research)
Location: VIRTUAL
Date: Thursday, September 30
Time: 11:15am - 11:45am
Pass Type: Virtual Pass - Get your pass now!
Track: Content Creation & Development
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
You likely know original research is an effective content marketing tactic. And you may be thinking, "How tough can it be to write some survey questions, get some responses and write a report?"
As anyone who has created their own research knows, the process can be more difficult and time-consuming than expected.
This fast-paced session will cover 8 non-obvious ideas you can use for your next research project to make the questions more insightful and the published findings more useful.
