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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out

Michele Linn  (Co-founder and head of strategy, Mantis Research)

Date: Thursday, September 30

Time: 11:15am - 11:45am

Pass Type: Virtual Pass - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You likely know original research is an effective content marketing tactic. And you may be thinking, "How tough can it be to write some survey questions, get some responses and write a report?"

As anyone who has created their own research knows, the process can be more difficult and time-consuming than expected.

This fast-paced session will cover 8 non-obvious ideas you can use for your next research project to make the questions more insightful and the published findings more useful.


  • Learn the 4 types of questions you can ask to get useful insights
  • Identify the best way to present your findings
  • Get examples of how to do more with your findings