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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

From Disruptor to Desired - How to build a Craveable Brand

Jessika Phillips  (President, NOW Marketing Group)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

With Organic engagement reaching a low .09% average in 2019, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.

Takeaway

In this fast-paced, example-filled session we'll learn:

  • How earned media allows you to accomplish what used to be only possible with paid.
  • Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
  • The art of capturing attention organically for today's consumer and the flywheel formula and tools it takes to keep it.
  • How to take your message and become the "stand out" take-notice brand amongst the sea of samesies.



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