Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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From Chaos to Clarity: Optimizing Content and Marketing Operations to Maximize ROI

Brody Dorland  (Vice President, Marketing, Lytho)

Pamela Muldoon  (Content Leader/Advisor, Content Leadership Advisory)

Location: Room 28DE

Date: Tuesday, October 22

Time: 3:50 pm - 4:20 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

Vault Recording: TBD

Audience Level: Intermediate

Lytho

In organizations where marketing and content teams are juggling more projects and stakeholders than they can count, chaos doesn’t just happen it thrives. But it doesn’t have to. This no-nonsense presentation will show you how to stop the madness and bring clarity and efficiency to your operations through smarter strategy, processes, and governance. If you're ready to stop firefighting and start running a tight ship, don't miss this session.

Takeaway

  • Identifying and resolving strategic gaps and process inefficiencies that create chaos within teams
  • Practical steps to improve strategic alignment, visibility, and communication across departments, ensuring smoother project execution
  • A simple reporting framework for measuring the ROI of content initiatives, and how better process management can improve these metrics
  • Tools and technologies that can support governance and ensure compliance across all departments