SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Michael Barber (Marketing Strategist, Brand Consultant)
Location: Room 26
Date: Thursday, September 15
Time: 11:40 am - 12:10 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
For all the time we spend developing marketing tactics, we often forget about the experience through and between those tactics. We make copy too complicated. Our landing pages ask for information that isn't 100% necessary to convert a prospect. We push out irrelevant, useless content through our channels. We add an unnecessary step to our checkout process. We don't take the time to customize our message – no matter the platform. We develop product features to be innovative, even if those features are less than creative.
Put simply, we create a lot of friction for our customers. And when customers experience friction, most take their attention and dollars elsewhere.
Join us as we understand why friction is important to your organization and how to work cross-functionally to solve the issues it creates for your team. We will also dive into the tools available to help you combat friction and develop frameworks within your organization to reduce friction.
