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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Freelancers, Flexibility, and the Future of Work: How Great Brands Are Scaling Their Content Operations in 2021 and Beyond

Andrew Wheeler  (CEO, Skyword)

Location: Room 3

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Skyword
Session Sponsor

You’ve reached a tipping point. More departments are demanding assets, you need content to fuel new digital initiatives, you have to get your lead generation to the next level...the list goes on.

But the old methods for creating content can’t stand up to the challenges of scaling for digital. Today, great brands are shifting from project-based content creation to an always-on, on-demand creative workforce. At the same, obsessing over marketing assets has given way to an ecosystem-centric mindset.

Learn the secrets behind the new-school approach to scale straight from the marketing programs that are killing it. Using case studies, proprietary data, and insights gleaned from a 20-year career in content marketing, Skyword CEO Andrew Wheeler will share how to structure your org and frame your content strategy to compound your marketing effectiveness quickly.

Takeaway

  • How to gain flexibility while maintaining control with a blended teaming structure
  • How to unlock an enterprise vision for content with The Content Ecosystem Model
  • The tools and resources you need to guarantee quality at scale



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