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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Forget social media. Build fans on your own content channel.

Cor Hospes  (Creative director, Merkjournalisten)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Stop building your brand on social channels. Take back the control of the communication with your fans and start your own content channel. In a world where algorithms dominate, organic social reach disappears and consumers don't want to be sold to. Learn from different (B2B) brands how they build their own content channel and how they used it to monitize their audience.


  • The main reasons why you should start your own content channel today
  • How to build, expand and monetize your own content channel in six steps with a proven model
  • How to use an empathy card when defining your audience
  • You'll understand the importance of real fans -not the social ones