Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Forget social media. Build fans on your own content channel.

Cor Hospes  (Creative director, Merkjournalisten)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Stop building your brand on social channels. Take back the control of the communication with your fans and start your own content channel. In a world where algorithms dominate, organic social reach disappears and consumers don't want to be sold to. Learn from different (B2B) brands how they build their own content channel and how they used it to monitize their audience.


  • Nine reasons why you should start your own content channel today
  • How to build, expand and monetize your own content channel in six steps with a proven model
  • How to use an empathy card when defining your audience
  • You'll understand the importance of real fans -not the social ones