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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Forget social media. Build fans on your own content channel.

Cor Hospes  (Creative director, Merkjournalisten)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Stop building your brand on social channels. Take back the control of the communication with your fans and start your own content channel. In a world where algorithms dominate, organic social reach disappears and consumers don't want to be sold to. Learn from different (B2B) brands how they build their own content channel and how they used it to monitize their audience.


  • Nine reasons why you should start your own content channel today
  • How to build, expand and monetize your own content channel in six steps with a proven model
  • How to use an empathy card when defining your audience
  • You'll understand the importance of real fans -not the social ones