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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Flood The Zone! A New System For Creating Compelling Social Video

Jennifer Jordan  (VP & Head of Content, USA, Babbel)

Matt Johnston  (CEO & Founder, Guide Social)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Producing video for social media isn't a new concept, but writing and producing consistently engaging content can be a struggle. In this session, learn the evergreen strategies and editorial practices that the biggest brands and publishers swear by to create video that will meaningfully increase your social reach. Join VP & Head of Content at Babbel, Jen, and Guide Social CEO & Founder, Matt, as they show how this system works in practice (resulting in a 1,000+% increase in social reach for Babbel in 60 days) and how to make it work for you.


  • Leave this session with a system to start producing engaging social videos right away
  • The editorial format that hooks audiences
  • Team structure and process to keep things sane and scalable
  • Evergreen production and posting strategies for Facebook and Instagram