Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Flood The Zone! A New System For Creating Compelling Social Video

Jennifer Jordan  (VP & Head of Content, USA, Babbel)

Matt Johnston  (CEO & Founder, Guide Social)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Producing video for social media isn't a new concept, but writing and producing consistently engaging content can be a struggle. In this session, learn the evergreen strategies and editorial practices that the biggest brands and publishers swear by to create video that will meaningfully increase your social reach. Join VP & Head of Content at Babbel, Jen, and Guide Social CEO & Founder, Matt, as they show how this system works in practice (resulting in a 1,000+% increase in social reach for Babbel in 60 days) and how to make it work for you.


  • Leave this session with a system to start producing engaging social videos right away
  • The editorial format that hooks audiences
  • Team structure and process to keep things sane and scalable
  • Evergreen production and posting strategies for Facebook and Instagram