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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Flood The Zone! A New System For Creating Compelling Social Video

Jennifer Jordan  (VP & Head of Content, USA, Babbel)

Matt Johnston  (CEO & Founder, Guide Social)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Producing video for social media isn't a new concept, but writing and producing consistently engaging content can be a struggle. In this session, learn the evergreen strategies and editorial practices that the biggest brands and publishers swear by to create video that will meaningfully increase your social reach. Join VP & Head of Content at Babbel, Jen, and Guide Social CEO & Founder, Matt, as they show how this system works in practice (resulting in a 1,000+% increase in social reach for Babbel in 60 days) and how to make it work for you.


  • Leave this session with a system to start producing engaging social videos right away
  • The editorial format that hooks audiences
  • Team structure and process to keep things sane and scalable
  • Evergreen production and posting strategies for Facebook and Instagram