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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Find Your Brand Voice and Connect With Your Customers

Dipanjan Chatterjee (Vice President, Principal Analyst, Forrester)

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Voice is poised to bring about a massive pivot in the digital transformation of brands. By 2022, half of all U.S. households will have smart speakers, and there will be as many voice-activated assistants in this world as there are people. The impact of this shift is seismic – a brand must adapt to a new mode of discovery to be found, develop new ways to engage, and find a literal voice to communicate with consumers. The brand must do all of this in a manner that infuses the interactions with emotion and humanity, because that's the glue of enduring loyalty.

Takeaway

Dipanjan will discuss Forrester's latest research on the emergence of voice as the next major force in brand evolution, and share insights on how brands can get ready for and embrace voice to increase salience, be more relevant, deliver memorable customer experiences, and build a lasting and emotional bond with consumers.