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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Find Your Big Idea: How to Publish Survey-Based Research that Makes a Real Impact

Michele Linn  (Head of Strategy, Mantis Research)

Clare McDermott  (Head of Research, Mantis Research)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Vault Recording: TBD

Publishing survey-based research is gaining in popularity, but with its rise comes serious challenges for the inexperienced. This session injects a big dose of discipline into a content marketing tactic that requires it — but will cover the topic in a format that’s fun and entertaining.

Speakers will share an easy-to-remember 4-step model that will help focus on what’s most important. And, you’ll get the inside scoop on the must-haves of any project and learn about common mistakes you want to avoid that cost you time -- and earn you (and all marketers) a bad name.


  • Get practical tips on how to improve the quality of your original research — from strategy and data collection to best practices in data journalism.

  • Review the most common pitfalls of survey design and how to avoid them.

  • Learn how to extract stories from your data

  • Leave with ideas on how to amplify and re-imagine your research for further reach