ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Find the Red Thread: How to Build the Stories People will Tell Themselves About You

Tamsen Webster  (Founder & Chief Idea Whisperer, Find the Red Thread)

Date: Tuesday, September 28

Time: 1:00pm - 3:00pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

As marketers, you already know storytelling is one of the most effective ways to deliver help your audience sees your company as the right solution for their problem. But how do you script those stories? Even more, what if you don't consider yourself a storyteller? The good news: the answer lies in the structure of the story—Curiosity, Contrast, Conflict, Closure, and Confidence—not the story itself. The even better news: that's a structure that can be easily duplicated time and time again. Join this highly interactive workshop to learn not just the "how" of creating the story people will tell themselves about your company, but the "why," as well. As we work together through a content-building workbook, you'll learn a step-by-step process for finding and telling the stories people will end up telling themselves, and others, about your company and brand.


  • Clearly define the goals and objectives for every piece of content you create and implement a process to achieve them
  • Identify the five key elements of story structure and how to use them to title, structure, summarize, and write your content
  • Develop storytelling outlines for content anywhere from 100 to 10,000+ words