Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Financial Services Masterclass: Evolving Expectations: Meeting the New Demands of Financial Consumers

Nicole Martin  (Managing Director, Pace)

Rebecca Brown  (Director, Strategy , Pace)

Location: Room 28BC

Date: Monday, October 21

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Industry Masterclass: Financial Services´╗┐

In a rapidly evolving market, financial consumers are reshaping their expectations, demanding more personalized and interactive experiences. This presentation will explore how marketers in the financial sector can harness the power of storytelling, leverage interactive content, and execute strategic campaigns to meet these new demands. Attendees will gain insights into creating thoughtful connections with customers and positioning their brands as leaders in the dynamic financial landscape.


  • Why Audience Expectations Are Changing
  • The Art and Science of Storytelling
  • The Value of Investing in Interactivity
  • How to Ensure Success for Your 2025 Campaigns