Scheduler 2025

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Financial Services Masterclass: Fashion, Function and Finance: Finding the balance in BFSI content marketing

Nicole Martin  (Managing Director, Pace Communications, Inc.)

Location: Room 6B

Date: Monday, September 15

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

All brands fluctuate between the flashy, glamorous ideas that get people excited and the practical, tactical steps to meet business goals. Sometimes you need more of one, sometimes the other. This workshop will empower both B2C and B2B marketers at banking, financial services and insurance (BFSI) brands to win at both.

Takeaway

  • In addition to a wide, current state look at the content marketing landscape for BFSI brands, attendees will gain actionable takeaways in:
  • Fashion: Industry-specific insights into how brand messaging and big but nebulous ideas move the needle across key channels
  • Function: In-depth insights into the functional marketing initiatives that drive action across the full decision-making journey
  • Stop doing this: Practical insights into marketing initiatives BFSI brands should overhaul or stop doing
  • Start doing this: Test and learn considerations for both B2C and B2B BFSI product and brand marketing initiatives
  • How to reassure your customers and professional stakeholders, even as the financial landscape is in turmoil"