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Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Location: Room 3
Date: Friday, September 6
Time: 10:00am - 3:00pm
Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Forum
Audience Level: All
Vault Recording: TBD
Audience Level: All
Eighty percent of your business comes from 20 percent of your customers, according to the Pareto principle. So in today’s ever-more competitive financial services marketplace, it’s absolutely essential that marketers cultivate brand loyalty and customer relevancy.
In this hands-on, interactive session, we explore how your company can leverage a human-centric content marketing approach that allows you to break through the noise and connect to your audiences (whether they are B2B and B2C), while also measuring the efficacy of your tactics by tying them back to key performance metrics that impact the bottom line.
Join Zontee Hou and Anna Hrach of Convince & Convert, the leading consultancy founded by Jay Baer, to start implementing frameworks and insights that will help you deepen your connections with your core audiences. Marketers from banks, investment firms, insurance companies, and beyond will also learn from their peers through exercises and collaboration.
We will also be joined by brand-side marketers from major financial industry brands who will share case studies and discuss the benefits, challenges, and successes of human-centric content marketing in the financial services industry.
How human-centric content impacts brand perception and increases customer relevancy
A framework to map content on several dimensions to the customer journey
How to cut out industry jargon, while building thought leadership
Tools to connect KPIs with engagement and customer loyalty