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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Fight the Fatigue: How to create engaging digital experiences that connect and convert

Mark Bornstein  (VP of Marketing and Chief Webinerd, ON24)

Location: Grand Ballroom B

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


“Digital fatigue” is just another way of saying “bad experiences”. In this session, Mark Bornstein, VP of Marketing with ON24, will share a new vision for how companies are engaging audiences in a digital world. From webinars to virtual events and digital content experiences, see examples of how modern marketers are creating experiences their audiences love and discover how they are turning that engagement into the insights and data that need to accelerate the buyer’s journey.

Watch a session preview here.


In this session, you will learn:

  • How to optimize webinars and virtual events for maximum audience engagement
  • How to make digital content channels more experiential
  • New formats for creating “programming” for every audience
  • Keys to converting audience engagement into actionable data