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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Fight the Fatigue: How to create engaging digital experiences that connect and convert

Mark Bornstein  (VP of Marketing and Chief Webinerd, ON24)

Location: Grand Ballroom B

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

ON24

“Digital fatigue” is just another way of saying “bad experiences”. In this session, Mark Bornstein, VP of Marketing with ON24, will share a new vision for how companies are engaging audiences in a digital world. From webinars to virtual events and digital content experiences, see examples of how modern marketers are creating experiences their audiences love and discover how they are turning that engagement into the insights and data that need to accelerate the buyer’s journey.

Watch a session preview here.

Takeaway

In this session, you will learn:

  • How to optimize webinars and virtual events for maximum audience engagement
  • How to make digital content channels more experiential
  • New formats for creating “programming” for every audience
  • Keys to converting audience engagement into actionable data



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